RELEVANT PROFESSIONAL EXPERIENCE 

Restaurant Manager – Farm & Craft, Phoenix, Arizona
April/2018 to July/2018

 

Overseeing the efficient running and profitability of the restaurant and managing their employees: recruiting, training and supervising staff, scheduling employees, agreeing and managing budgets, planning menus, promoting and marketing the business, ordering supplies, handling customer enquiries and complaints, preparing and presenting staffing/sales reports, making improvements to the running of the business and developing the restaurant.

Freelancer, FounderCS Marketing Studio, Scottsdale, AZ

Jan/2016 to current

Building brands through edgy photography & videography, feminine aesthetics and streamlined graphic & web design, collaborating with some of the Valley’s top health, fitness and beauty professionals. Provided email management and marketing support by developing email strategies, content development, and promotional development. Analyzed and measured email results and provided insight into how to improve engagement and response. Employed technical experience and skill sets to craft complex marketing outreach efforts that engaged and grew target audiences. Two time winner 2017 & 2018 of Arizona Foothills Magazine for ‘Best Filmmaker’

Email Marketing & Website Marketing:

  • Facilitated the development of new email strategies, including creating and maintaining content calendars, designing, reviewing and approving new email template designs.

  • Coordinated and executed the posting of various web assets, including blog posts and articles and various web graphics for product promotions, flyers, and special features. Built and designed e-commerce shops for various clients.

Public Relations & Marketing Manager – AV Hospitality / Mandala Group, Los Cabos, Mexico

Dec/2011 to Nov/2013

Built and managed our concierge program; networked with local hotels to build relationships and drive awareness of various events and promotional offers that will drive traffic and sales to the business. Managed the marketing budget management. Daily social media management: Facebook, Instagram, Twitter and Google+.

Sales Executive – Culinary Cottage; Flora Farm, Los Cabos, Mexico

Sep/2013 to Nov/2013

Assisted and administrated the real estate of the private Culinary Cottages through excellent customer service ability, providing great listening skills to best understand the needs of the client as an effective negotiator with a keen focus on fostering the close of the sale.

 

 

 


PR & Social Media Manager – Villa Group Resorts; Villa del Palmar Beach Resort & Spa,  Mexico

Jun/2011 to Dec/2011

Managed weekly process of planning and producing daily publication, scripting and shaping blog articles and editorials within our newsletter as well as managing and hosting our celebrity program.

Senior Marketing & Sales Executive – HautGroup; Cabo Social Magazine, Los Cabos, Mexico

Feb/2007 to May/2011

Managed and oversaw our advertising sales department. Responsible for seeking out new clientele and customizing individual proposals to fit the clients marketing needs as well as creating public relations for each of the products we represented while assisting in writing and designing editorial pages prior to magazine publication. Co-produced and hosted HautterTV. Developed highly effective radio and print campaigns that aggressively promoted our produced annual events. 

Event Planning:

 

  • Planned + produced large expos, fashion shows, charity events and concerts. Coordinated them from conception to clean up. Assisted clients to work out event details: plan with the client and their team, scout and book locations, food, entertainment, staff and cleanup.

Communication Management:

  • Handled all aspects of external communication. Wrote all website content, updated corporate website, maintained social media presence and wrote and edited press releases.

  • Assisted video production team in developing presentations, video scripts, written presentations and other content for use in company- hosted conferences and product marketing or training videos.

  • Oversaw all communications with 60,000+ subscribers, the monthly newsletter, blast emails and web articles and content. 

AREAS OF EXPERTISE

-Email Marketing

-Marketing Automation

-Brand Management

-Videography

-Photography

-Graphic & Web Design

-Social Media

-Public Outreach

-Media Relations

-Strategic Partnerships

-Community Relations

-Social Media Management

-Media Training

-Press Releases

-Event Planning 

TECHNICALL SKILLS

-Microsoft Word

-Excel

-Outlook

-Photoshop

-Final Cut Pro

-Illustrator

-Adobe Bridge

-Ecommerce

–WordPress

-Constant Contact

-Google Analytics

-Vimeo

-Wix

education

-International Business Emphasis: Marketing, DCCC, 2006

-English as a second language, DCCC, 2006

-Spanish & English Bilingual 

C O N T A C T

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I'D LOVE TO HEAR FROM YOU

CRISTINA 'CRISSTY' RUEDA SANTANA

© 2018 Homemade Creativity by CS Marketing Studio